Every lever for your visibility.
From the classics to programmatic advertising – we use the entire Amazon advertising system.
The basics: ads right in the search results for your most important keywords.
Brand banners with logo and product selection for maximum visibility at the top.
Retargeting on and off Amazon – win back interested buyers.
Programmatic advertising for reach far beyond search.
Make external campaigns measurable and channel them directly into Amazon.
Defensive campaigns so competitors can't tap into your brand traffic.
Sellercore: your campaigns run around the clock.
While other agencies check the account once a week, our own AI Sellercore
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ACTIVE
What data-driven PPC delivers.
A typical client account at takeover – and three months later.
An illustrative trend from a real client account. Results vary depending on category, margin and competition.
How we run your campaigns.
We review your account, keywords and competition and define clear goals.
A clean structure for clarity, control and efficient delivery.
Ongoing adjustment to TACoS and ROAS with the help of our own software.
We build on what works – for more revenue at a healthy profit.
Amazon PPC: Advertising that pays for itself.
Amazon PPC (Pay per Click) is the fastest lever for more visibility on Amazon. Through Sponsored Products, Sponsored Brands and Sponsored Display, you reach ready-to-buy customers at exactly the right moment. As an Amazon PPC agency with our own software, we run your campaigns data-driven – with a clear focus on ACoS, TACoS and ROAS.
The right campaign structure
A clean campaign structure is the basis for efficient advertising. We separate automatic and manual campaigns, group keywords sensibly and create full control over delivery and budget. This prevents wasted spend and makes optimisation predictable.
TACoS and ROAS under control
Advertising is not an end in itself – it has to pay off. We keep an eye on TACoS (Total Advertising Cost of Sales) and ROAS, cut unprofitable spend and scale what works. With our own software, we react to changes faster than with standard tools.
Frequently asked questions about Amazon PPC.
What does PPC mean on Amazon?
What is a good ACoS or TACoS?
What advertising formats are there on Amazon?
Is PPC worth it for small sellers too?
The key terms explained briefly.
Advertising Cost of Sales: advertising costs divided by ad revenue. The metric for the efficiency of individual campaigns.
Total ACoS: advertising costs relative to total revenue. Shows how dependent your business is on advertising.
Return on Ad Spend: revenue per pound of advertising invested – the inverse of ACoS.
Search terms you don't want your ad to appear for. The most important lever against wasted spend.
Where the ad appears: Top of Search, product page or rest of search – with their own bid modifiers.
Successful search terms from auto campaigns are moved into manual campaigns – automated for you by Sellercore.
Get more out of your advertising budget.
Request your no-obligation callback – we'll discuss your goals and tell you honestly whether and how we can help.
We will get back to you as soon as possible – usually the same working day.