What pushes your listing to the top.
Amazon rewards listings that answer search queries perfectly. These are the levers we adjust.
The highest priority in SEO – this is where your most important keywords belong.
Enormous influence on the purchase decision and the click rate in search results.
A relevance factor for the algorithm and a key influence on ranking.
Builds trust and improves conversion – ideal in combination with A+ Content.
Hidden search terms that Amazon reads but the customer doesn't see.
Brand presence with image-text modules for more conversion and recognition.
Copy that ranks and sells.
Every word has a job: the title wins the ranking, the bullet points convince, the backend keywords catch everything that no longer fits in the visible text.
Our linseed oil is pressed fresh daily in our oil mill and bottled protected from light – for full flavour and maximum Omega-3 quality …
Images that decide the purchase.
The first impression forms in milliseconds – and on Amazon it forms through the main image. After that, infographics, lifestyle images and A+ Content with your brand story win people over.
What else affects your ranking.
The A9 algorithm assesses your entire offer – not just the text. We keep an eye on all the factors.
The number and average of stars influence click rate and conversion – and therefore your ranking. We build up reviews cleanly and in line with the guidelines.
No Buybox, no sales. We monitor your Buybox share and your competition – and raise the alarm before revenue is lost.
Going out of stock costs you hard-earned rankings. Prime-eligible shipping and stable warehouse stock are a must – we keep an eye on both.
Amazon measures how often your product is clicked and bought. Main image, title, price and reviews all feed into this – we optimise them together.
The right category decides on the bestseller badge and filter visibility. We check browse nodes, attributes and your variant structure.
A well-maintained Brand Store strengthens trust, cross-selling and external campaigns. We build and maintain your brand presence on Amazon.
We track every keyword – you see every bit of progress.
SEO isn't a one-off project. Rankings shift with every competitor, every price change, every season. We continuously monitor your most important keywords and optimise as we go – transparently traceable in a regular report.
This is what Amazon SEO looks like in practice.
A typical client project: same product, same price – only the listing was optimised.
An illustrative trend from a real client project. Results vary depending on category, competition and starting point.
How we optimise your listing.
We find the search terms your customers really search with.
Keywords go purposefully into title, images, bullets, description and backend.
Through the Amazon system we test variants and keep what works.
Rankings and reviews in view – we keep your listing at the top for the long term.
Amazon SEO: how the A9 algorithm works.
Amazon is long since more than an online shop – it's the largest product search engine in the UK market. Anyone who wants to be found here can't avoid Amazon SEO. The A9 algorithm decides which products appear at the top for a search query: relevance and purchase probability are decisive. As an Amazon SEO agency, we optimise your product listing so that Amazon understands exactly what your product is relevant for.
Keyword research as the foundation
Every successful Amazon SEO strategy starts with clean keyword research. We analyse search volume, competition and the actual search terms of your target audience, and place them purposefully in the title, bullet points, description and backend search terms. This is how the organic visibility of your products rises sustainably.
A+ Content and product images
Beyond the keywords themselves, images and A+ Content decide the conversion rate. High-quality product images, meaningful infographics and professional A+ Content strengthen your brand presence, lower the return rate and indirectly improve your ranking too – because more sales mean more relevance for the A9 algorithm.
Frequently asked questions about Amazon SEO.
What is Amazon SEO?
How long does it take for a listing to rank?
What is the difference between Amazon SEO and Google SEO?
What does Amazon SEO cost at an agency?
The key terms explained briefly.
Amazon's search algorithm. It decides which products rank at the top based on relevance and purchase probability.
The add-to-basket field on the product page. Only whoever holds the Buybox makes the sale – price and performance decide.
Invisible search terms in Seller Central. They help with ranking without cluttering the listing.
Enhanced product description with images and modules – available for brands, boosts conversion significantly.
Amazon's category system. The right node decides on the bestseller badge and filter visibility.
Click rate and conversion rate – the two metrics by which Amazon measures the quality of your listing.
Advertising cost in relation to advertising or total revenue. More on this on our PPC-Seite.
Your position in search results for a keyword. We track the most important ones continuously and optimise as we go.
A checklist of whether a listing is ready for advertising: images, reviews, warehouse stock, content – only then is PPC worthwhile.
Get your listing to the top.
Request your no-obligation callback – we'll discuss your goals and tell you honestly whether and how we can help.
We will get back to you as soon as possible – usually the same working day.