GEO / Agent-SEO in practice.
More and more buying decisions start with a question to an AI rather than a Google search – and AI agents will increasingly shop by themselves. Anyone who isn't machine-readable by then (structured data, clear answers, clean product data, llms.txt) won't appear in those answers. GEO today is what SEO was twenty years ago.
We'll explain it to you over the phone – no jargon and no sales pressure.
How AI systems choose sources.
AI answer systems draw on two routes: their training knowledge and – increasingly important – a live search on the web. The second route is what matters for you, because that's where it's decided whether your page shows up as a source.
The content that's favoured answers a questiondirekt clearly, is well structured (headings, lists, FAQ), brings machine-readable data (Product, FAQ, Organization schema) and comes from a source rated as trustworthy.
The second part of GEO concerns AI agents that will shop by themselves in future: they need clean product data, unambiguous availability and price details, and a checkout that can be completed by a machine. Whoever prepares this today is ahead when the time comes.
Concrete measures.
Mark up Product, Offer, FAQ and Organization cleanly.
A clear answer sentence before the detail – AI cites what's concise.
Offer AI crawlers the most important content in a structured way.
Store review data in a machine-readable form.
Price, availability and variants with no room for interpretation.
"World-class quality" is worthless to an AI – concrete facts aren't.
Common mistakes.
Treating GEO as hype. The share of AI-mediated buying decisions is growing measurably.
Writing content for humans only. Without structure and mark-up, nothing gets cited.
Locking out AI crawlers. Block them in robots.txt and you won't appear in any AI answer.
Frequently asked questions about GEO / Agent-SEO.
Is GEO the same as SEO?
Is GEO worth it already today?
How do I measure GEO success?
Let's talk about your project.
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