llms.txt in practice.
The point: AI crawlers don't have to fight their way through navigation, scripts and marketing text, but get the core information served up directly. Together with clean structured data, that significantly increases the chance of being cited in AI answers.
We'll explain it to you over the phone – no jargon and no sales pressure.
Structure and content of the file.
llms.txt is a simple Markdown file that sits in the root directory under your domain. It starts with the name of the website, followed by a short description and a structured list of the most important content, with links and one explanatory sentence each.
The purpose is efficiency: instead of working through navigation, scripts and marketing text, an AI system immediately gets a curated overview – comparable to a table of contents written specifically for machines.
For a shop, what belongs there is: product categories, the most important product pages, shipping and returns terms, contact options and – if available – guide and FAQ content.
What you should keep in mind.
Accessible at your-domain.co.uk/llms.txt.
Not the whole sitemap, but the pages that really matter.
Tells the machine what to expect there.
Dead links harm trust in the source.
Structured data on the pages remains just as important.
Common mistakes.
Copying the entire sitemap into it. That's precisely not the purpose – curation is the value.
Create it once and forget it. An outdated file leads AI systems nowhere.
Relying on llms.txt alone. Without structured data on the pages, the effect stays limited.
Frequently asked questions about llms.txt.
Is llms.txt an official standard?
Does llms.txt replace robots.txt?
Who reads the file?
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