PPC in practice.
On Amazon, PPC is especially valuable because shoppers already have buying intent: they're not looking for information, they're looking for a product. At the same time competition is high – without a well-thought-out campaign structure and ongoing optimisation, PPC burns through budget fast.
We'll explain it to you over the phone – no jargon and no sales pressure.
How Amazon PPC works.
Amazon auctions off ad placements. You set a maximum bid per keyword; but who wins isn't decided by the bid alone – it also depends on the expected relevance and conversion likelihood of your offer.
You pay on a second-price basis – so you don't pay your maximum bid, but just above that of the next-placed competitor. That's why a higher bid isn't automatically more expensive; at first it simply gives you more chances of placement.
The big advantage over other channels: on Amazon, ads reach people with concrete buying intent. That's why conversion rates here are typically much higher than with social media advertising.
The basic structure of a healthy account.
Amazon searches for matching search terms itself – your research tool.
Medium control, finds variants and long-tail terms.
Full control over the confirmed winning keywords.
Ads placed deliberately on other sellers' product pages – good against competitors.
Bidding on your own brand so competitors can't take it.
Cleanly maintained negatives in every campaign.
Common mistakes.
Everything in one campaign. Without structure you can neither analyse nor steer things deliberately.
Ignoring the search term report. It shows what you're really paying for – the single most important data source there is.
Changing everything constantly. Every change resets the learning phase. Patience is part of the method.
Advertising without a good listing. Paid traffic to a weak product page is money burned.
Frequently asked questions about PPC.
How much budget do I need?
When will I see the first results?
Can I do PPC myself?
Let's talk about your project.
Request your no-obligation callback – we'll discuss your goals and tell you honestly whether and how we can help.
We will get back to you as soon as possible – usually the same working day.